The SK-II Boutique Spa collects, may use and disclose your Personal Data for the following purposes:

1. Responding to your queries and requests;
2. Managing the administrative and business operations of the Companies and complying with internal policies and procedures;
3. Facilitating business asset transactions (which may extend to any mergers, acquisitions or asset sales) involving any of the Companies;
4. Matching any Personal Data held which relates to you for any of the purposes listed herein;
5. Resolving complaints and handling requests and enquiries;
6. Preventing, detecting and investigating crime and analyzing and managing commercial risks;
7. Providing media announcements and responses;
8. Monitoring or recording phone calls and customer-facing interactions for quality assurance, employee training and performance evaluation and identity verification purposes;
9. Organising promotional events;
10. Legal purposes (including but not limited to obtaining legal advice and dispute resolution);
11. Conducting investigations relating to disputes, billing or fraud;
12. Meeting or complying with any applicable rules, laws, regulations, codes of practice or guidelines issued by any legal or regulatory bodies which are binding on the Companies (including but not limited to responding to regulatory complaints, disclosing to regulatory bodies and conducting audit checks, due diligence and investigations); and
13. Purposes which are reasonably related to the aforesaid.

Where permitted under the Act:

• The SK-II Boutique Spa may also collect, use and disclose your Personal Data for the following “Additional Purposes”:
• Analytics and tracking.
• Conducting market research and surveys to enable us to understand and determine customer location, preferences and demographics to develop special offers and marketing programmes in relation to the SK-II Boutique Spa s Products and Services, and to improve our service delivery and your customer experience at our touchpoints;
• Providing additional Products and Services and benefits to you, including promotions, loyalty and reward programmes from the Companies;
• Matching Personal Data with other data collected for other purposes and from other sources (including third parties) in connection with the provision, marketing or offering of Products and Services by the SK-II Boutique Spa;
• Leads generation and management for marketing the SK-II Boutique Spa s Products and Services;
• Administering contests, competitions and marketing campaigns, and personalising your experience at the SK-II Boutique Spa s touchpoints;
• Communicating to you advertisements involving details of our Products and Services, special offers and rewards, either to our customers generally, or which we have identified may be of interest to you (including but not limited to upselling, cross selling and online marketing).
• Organising promotional events and corporate social responsibility projects; and
  Purposes which are reasonably related to the aforesaid.

In addition, where permitted under the Act and subject to the provisions of any applicable law, your Personal Data may be disclosed, for the SK-II Boutique Spa Additional Purposes, to the vendors or other third party service providers in connection with promotions and services offered by the SK-II Boutique Spa.

• The SK-II Boutique Spa may also collect, use and disclose your Personal Data for the following “Preferred Partners Additional Purposes”:
• Conducting market research and surveys to enable us to understand and determine customer location, preferences and demographics to develop special offers and marketing programmes with our preferred partners;
• Matching Personal Data with other data collected for other purposes and from other sources (including third parties) in connection with the provision, marketing or offering of products and services (including promotions, loyalty and reward programmes) by our preferred partners;
• Leads generation and management for marketing the products and services offered by our preferred partners;
• Administering contests, competitions and marketing campaigns in connection with the products and services offered by our preferred partners;
• Communicating to you advertisements involving details of the products, services, special offers and rewards offered by our preferred partners, either to our customers generally, (including but not limited to upselling, cross selling and online marketing); and
• Purposes which are reasonably related to the aforesaid.

In addition, where permitted under the Act and subject to the provisions of any applicable law, your Personal Data may be disclosed, for Preferred Partners’ Additional Purposes, to the vendors or other third party service providers in connection with promotions and services offered by the SK-II Boutique Spa s preferred partners.

If you have provided your Singapore telephone numbers the SK-II Boutique Spa may contact you using such Singapore telephone numbers (including via voice calls, sms, fax or other means) with information about our Products and Services or those products and services offered by our preferred partners (including discounts, flash sales and special offers).

In relation to particular Products and Services or in your interactions with us, we may also have specifically notified you of other purposes for which we collect, use or disclose your Personal Data. If so, we will collect, use and disclose your Personal Data for these additional purposes as well, unless we have specifically notified you otherwise.

Should you wish to withdraw your consent for us to send you sales, marketing or promotional information via a specific mode, please inform us as follows:

1. To withdraw consent from receiving SMS promotions: please unsubscribe by following the steps provided in the promotional SMS;
2. To withdraw consent from promotional emails: please click on the Unsubscribe link in the promotional emails;

Please be aware that once we receive confirmation that you wish to withdraw your consent for marketing or promotional materials/communication, it may take up to thirty (30) days for your withdrawal to be reflected in our systems. Therefore, you may still receive marketing or promotional materials/communication during this period of time. Please note that even if you withdraw your consent for the receipt of marketing or promotional materials through a specific mode, we may still contact you for other purposes in relation to the Products and Services that you hold or have subscribed to with the SK-II Boutique Spa.